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Approaches to Etsy Research
There are two main approaches to identifying profitable Etsy trends.
- One approach is keyword research, which focuses on identifying keywords with high search volume and low competition.
- The other approach is product research, which involves identifying profitable products by analyzing various metrics.
In this article, I have assessed all major Etsy research tools based on a number of criteria, as listed below, to evaluate their robustness in both keyword and product research. to help you identify the best Etsy research tools for different needs.
What did I review in each tool?
- Level of depth
- Information accuracy
- Unique features
- Price reasonableness
- Result relevance
- User interface
- Etsy specificity
My Top 2 Picks
Etsy-Specific Tools
Everbee (Best for deep-dive research)
Everbee is a popular Etsy research tool that offers website analysis tools and a browser extension for product and keyword research. This tool is highly focused on analyzing listings at a granular level to identify profitable products or niches.
Keyword Research
This feature provides a vast database of related keywords, along with their average search volumes and competition. These metrics are quite helpful for assessing the current trends. Additionally, this feature displays keyword scores for all related keywords, indicating how favorable a keyword is in terms of demand and competition. This feature can help identify keywords with high search volume and low competition.
Product Research
When you search for a specific keyword, it generates a list of related products and analyzes them for 15+ metrics, including price, sales, revenue, and conversion rates. As you can see, the analysis is quite comprehensive given the number of metrics.
Ability to apply filters to a wide range of metrics
You have the option to apply filters to any of the metrics to view specific products that meet your criteria. In fact, you can get as detailed as possible with these filters because you have the option to set minimum and maximum values for several metrics. As a result, this allows you to focus on specific products, for instance, listings that are relatively recent or products within a particular price range, helping you gain advanced insights into Etsy listings within your niche.
Additionally, you can view sales, revenue, trends, and growth rate metrics for various timeframes: the last month, the last 3 months, the last 6 months, the last 12 months, the last 24 months, and all time.
How did I perform research on Everbee?
In the screenshot below, when I searched for the keyword “bookmark for dad” in the keyword research tool, various long-tail keywords appeared in the results. Long-tail keywords are typically specific search phrases that precisely indicate the buyer’s intent. These long-tail keywords are typically 3+ words. They help with more focused product research and also improve your Etsy shop’s SEO.
For example, you can see in the screenshot below that one of the long-tail keywords that appeared in the search results is “leather bookmark for dad”. This keyword helps you identify that leather bookmarks are popular within the “bookmark for dad” niche.
Accordingly, you can sell leather bookmarks to increase the chance of making a sale on Etsy. Furthermore, you can also incorporate these long-tail keywords into tags (if they meet the character limit), product titles, and product descriptions to gain more organic traffic.
What is Unique?
- Comprehensive range of metrics (15+ metrics to look at).
- Access to a substantial volume of data for analysis, approximately 195M+ listings and 57M+ keywords.
Pros:
- A vast amount of data in both keyword and product research tools.
- Long-tail keywords for in-depth research on a specific keyword.
- Option to apply filters to various metrics, including sales, revenue, trends, views, conversion rates, and a number of other metrics, allowing for targeted product research.
- Provides conversion rate for each listing, which is very useful to assess the likelihood of a sale of a specific product.
- Provides average monthly search volume for keywords, useful for assessing current trends.
- User-friendly navigation and easy-to-understand metrics.
Cons:
- The keyword seasonality metric is not available in the keyword research tool.
- Paid plans are expensive when compared to other alternatives.
Suitability
This tool is best if you are looking for a highly detailed product and keyword research. If your product niche is highly saturated, then it makes sense to drill down as much as possible to discover untapped niches. Everbee is capable of a granular-level analysis to get this job done.
eRank (Best for Beginners)
eRank is one of the best-known names among Etsy sellers. It offers both web-based research tools and a browser extension.
Keyword Research
The keyword tool generates a range of related keywords for a specific search keyword. This list of related search phrases is valuable for performing niche research. For instance, if you enter the keyword “wedding invitation” in the search bar, the tool will provide a list of related search phrases like “acrylic wedding invitation,” “digital wedding invitation,” and “passport wedding invitation.” These related keywords help identify new product ideas within your niche. Each related keyword is analyzed for a number of metrics, including monthly search volume, clicks, and competition. These metrics help you identify high-potential keywords with high search volume and low competition.
You can view keyword analysis for specific regions such as the USA, Canada, Germany, and many other regions. This feature can be particularly useful during your research if your products are meant for a specific region or country.
Furthermore, the tool also provides a graph indicating the relative popularity of a specific keyword over the last 15 months. This helps identify high-demand versus low-demand months. If you are selling seasonal products, this information can certainly help you plan ahead of high-demand months.
Product Research
- The Product Analysis tool is integrated into the keyword tool. It analyzes the top 100 listings on Etsy for a specific keyword for various metrics, including sales, price, and estimated revenue.
Additionally, you have the option to sort products by any of the above metrics in order to help you with more specific product research. Overall, it can help you identify the best-selling products for a specific keyword.
What is Unique?
- Google Analytics Overview: You can link your eRank account to Google Analytics in order to gain advanced insights, such as keywords used by visitors and their countries and sites that direct traffic to your Etsy listings. Basically, this feature provides a valuable list of keywords visitors use to reach your products, helping you identify current and emerging search trends. Accordingly, you can make products based on these search trends.
- Spotted on Etsy: This dashboard displays your shop listings that appear among the first 100 listings and related keywords that rank these listings. Therefore, this feature provides valuable insights into winning keywords and products, enabling you to focus more on them in order to achieve higher rankings on Etsy. Additionally, you can add these winning keywords to other applicable listings, if you didn’t use them initially, to improve their rankings as well. This feature is helpful if you are already running a shop.
- Regional keyword analysis
In the screenshot below, you can see the keyword research tool showing keyword statistics, search trends, searchers by country, and the top 100 listings.
Pros:
- Provides metrics like average monthly search volume, competition, and CTR (click-through rates), which help identify high-potential keywords and products.
- Provides keyword seasonality.
- Provides long-tail keywords.
- Interactive visualizations, such as sales maps and visitors by country, help identify trends by region.
- Google Analytics Dashboard integration.
- Identifies winning keywords that rank your listings among the top 100 listings.
- Easy-to-understand data and a user-friendly website.
Cons:
- No option to apply filters to metrics.
Suitability:
- New Etsy sellers.
- Sellers who are targeting specific regions.
- Budget-conscious sellers.
- Sellers who already have product ideas and just need to validate.
- Sellers who are selling products for which there are no effective sub-niches, and therefore, no detailed research is required. For instance, products like resumes and invoice templates.
Alura
Alura offers both web-based tools and a browser extension for keyword and product research on Etsy.
Keyword Research
The keyword research tool provides long-tail keywords. You can analyze keywords for 20+ metrics, including average monthly search volume and competition, to identify high-potential keywords. The keyword tool also shows the search trend graph over the last 12 months (i.e., keyword seasonality).
Product Research
This tool provides a list of the top-selling products related to the searched keyword. It offers various metrics, including price, monthly sales, and monthly revenue. Furthermore, the tool offers multiple filters for more focused product research. For instance, you can apply minimum and maximum values to a number of metrics to narrow down the list.
The screenshot below from Alura shows the keyword research tool.
Pros
- Displays keyword seasonality.
- Provides long-tail keywords.
- User-friendly navigation and easy-to-understand data.
- Provides current metrics like average monthly search volume, competition, and conversion rates for assessing current trends.
Cons:
- Product research tool could be more focused and targeted.
Etshop.ai
Etshop.ai is a new Etsy research tool. It also offers a browser extension.
Keyword and Product Research
The keyword tool provides metrics, such as sales, views, and reviews, for analysis. These metrics can give you a high-level idea of the overall popularity. The product research tool misses out on data like sales and revenue, which are key inputs in a detailed research. Overall, the analysis is limited and focused on high-level insights.
EHunt
EHunt is another Etsy research tool that offers both keyword and product analytics.
Keyword and Product Research
Similar to Etshop.ai, the keyword tool provides metrics for high-level research. The product research tool includes important metrics like price and sales. Overall, the tool focuses on broad performance indicators rather than specific details.
RankHero
The keyword tool analyses only the search phrase and does not provide related keyword ideas. Currently, it does not offer a dedicated product research tool. Overall, the analysis is limited. The tool is new and evolving.
Koalanda
Koalanda is an Etsy research tool that offers both product and keyword research features.
Keyword and Product Research
The keyword research tool has a different approach when compared to other alternatives. It tries to simplify the analysis by providing scores, on a scale of 100, for searches to indicate the popularity of each keyword. The product research tool provides key metrics like 1-day sales, 30-day sales, views, and price.
While the keyword tool provides useful, simplified insights, it can be enhanced to include more long-tail keywords for better keyword research.
Marmalead
Marmalead is another Etsy research tool, mostly focused on keyword research to identify Etsy trends.
Keyword and Product Research
The keyword tool analyzes a specific keyword and similar search phrases for metrics like monthly search volume and competition to identify popular, low-competition keywords. It also provides keyword seasonality. Overall, it is a high-level analysis tool.
Sales Samurai
Sales Samurai offers both web-based tools and a browser extension to perform product and keyword research.
The keyword tool provides a list of trending related keywords on both Etsy and Google for a specific keyword and analyzes them for metrics like search volume, click-through rate (CTR), and competition to help identify promising keywords. While the tool provides useful keyword insights, it does not currently offer a product research tool.
Keyword Tool Dominator
Keyword Tool Dominator offers a keyword research tool for Etsy with 2 daily free keyword searches.
The keyword tool generates a list of long-tail Etsy search phrases and analyzes them for popularity and difficulty in terms of competition, categorized as high, medium, and low. While not a comprehensive Etsy research tool, this tool can be used to find valuable long-tail keywords.
Keysearch
Keysearch offers a keyword research tool that provides Etsy-suggested search trends.
Keyword and Product Research
The keyword research tool provides a list of related keywords for a specific keyword and analyzes them for various metrics, including average search volume and competition score. The tool also displays the seasonality of a keyword. Additionally, it displays top-ranking pages on Google and provides long-tail keywords related to a specific keyword you enter.
General SEO tools
The following are the general SEO tools that can be used to supplement your Etsy research. You can read more about them in the article 11 Free General SEO Tools Etsy Sellers Can Use in 2026: A Quick Guide with Real-life Examples.